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Everything You Need To Know About Business - Index

Flex Hones Business

We Have Set Out A List Of The Things All Businesses Need To Do

65% of startup businesses go down within three years, and 25% of those do not get through a year. To ensure that you have a better chance of getting through this period we have assembled a checklist of the things you must do to ensure your business is successful.

  • Sole trader or limited company? The structure you decide upon for your new venture will affect the tax you will have to pay and the level of statutory and financial liability that you are exposed to. If you choose to be a sole trader you and your business are, in effect, the same thing, while the assets and debts of a limited company belong to the organization, which is legally separate.

  • Define your target audience. Attempting to sell everything to everyone will not work. You must be centered on your probable customers and all that you do, from your online store to your promotions, must be relevant to them. Talking to your potential clients will make them feel like they have a voice, should establish allegiance, and will boost the possibility of them endorsing your organizations products and services to third parties.

  • Size up your businesses competition. Is anyone else offering the goods that you are planning to sell? What are their strengths and weaknesses compared to your business? By checking out your competitors you can learn from their mistakes and also discover what their customers appreciate. You should also spot the amount consumers will pay for your offerings, and also the way you might characterize what you sell from your rivals.

  • Get your business noticed. There is no point in having a stunning idea if no-one finds out about it; so how can you get seen? If you do not possess a colossal marketing budget, start simply and plug away at creating relationships. Utilize social media and networking to begin constructing a good image with not just possible clients, but also journalists, potential suppliers, related businesses and your local chambers of commerce.

  • Create a website. Half of small-scale businesses do not have a website. Most want one, but they think they cannot afford one or do not have the know-how to put it together themselves. This may have been the case years ago, but current web building tools mean absolute novices can get an e-commerce website set up quickly.

  • Decide on your USP. Consumers will only stop purchasing from other companies, in favor of yours, if you provide something superior or distinct. Your Unique Sales Proposition spells out what is special about your goods, describing what your buyers cannot get somewhere else.

  • Work out and obtain the correct amount of funding. In an ideal world you would have plenty of cash to fund the launch of your new venture, but, for the majority, it is not an option. Instead you could ask friends and family to find out if they may be willing to help, or you might look into obtaining a business loan or track down an investor. You should also find out if grants are available for your business.

  • Write your business plan. Great businesses were planned that way. This is where you must prove to yourself that each part of your organization will work properly and makes sense. If it does not, do you really want to go ahead?

  • Decide how your business will sell to its customers. What is the companies route to market? Study all your options, from market stall to eBay shop to catalog, to retail shop or mobile concession stand, to picking up business at networking events or on social media, to emailing campaigns or joint ventures or simply via Adwords.

  • Decide when you should open your business. You are ready to launch your new company but do not be too hasty to leave the day job. The money could be valuable in the short-term, as it might be advantageous to put together your new venture in your free time, and then make the jump when the company can support you and is actually ready for your undivided attention.

When you are making decisions about your company you must stop and think about these points:

  • Is this the right decision for me and my business?

  • What significance will this decision have on each section of the business?

  • What will it cost and where will the cash come from?

  • If there is not adequate money in the new ventures budget, what will you forego and how will that affect the business?

  • Are these decisions reflected in your business plan?

There are a lot more questions you need to ask yourself about the decisions you will be taking. Making these choices when you are under duress can mean trouble but using an imaginative business plan means your decisions are considerably simpler to take.







A Successful Business

There are three fundamental principles for judging the success of any business:

  1. The organization has the appropriate merchandise that are requested by buyers in the market.

  2. The company is focusing on a niche sector of the market and its marketing, advertisements, and products and services provide a consistent message.

  3. The business can manage utilizing its own cash-flow and has controls in position to make sure this continues.

Accomplishing any single one of these will never generate a profit; just as any two will sooner or later mean a decline in the company. The organization must be structured to systematically transform buyer demand into money. Knowledgeable company owners concentrate on getting in the right place at the right time whilst ineffective owners look on begrudgingly, wishing they might someday have the same luck - but they never will.

To accomplish success in your business you must have goods and services that present distinct benefits to likely customers and your marketing must focus on promoting these. It is vitally important that you are completely aware of what potential buyers are demanding, that they may not be getting in the present marketplace.

The overwhelming majority of new ventures are not in a position to benefit from being in the right place at the right time as they did not complete any market research and too many are already bound to be in the wrong position at the wrong time. These declining ventures tend to have, and need, far more borrowing than profitable businesses, and they are always restricted by their cash flow with their reserves pointed in the incorrect direction. They have:

  • A lot more stock than they can possibly ever sell in a massive range of unconnected product sectors.

  • A considerable amount of smaller orders from an enormous inventory, meaning the business needs more personnel that it can afford.

  • Too much cash bound up in sections of the venture that are stagnating.

You need to focus your attention on market research to assemble information in regard to your target markets and clients. Your market research is an essential issue in managing your competitiveness and your awareness about what your competition is up to:

  • What is your pertinent product market spanning all those products and / or services that are looked upon as transposable or exchangeable by the consumer, in respect to the products features, prices charged and their planned use?

  • A relevant geographic market encompassing the localities in which the company should be involved in the provision of products and in which the circumstances of competition are very much alike.

It is crucial that you have the funding for your business perfect before you open:

  • How would your organization operate if you had no borrowings?

  • Is your bookkeeping and documentation systematic? If it is not then you will soon discover how crucial it is that it should be.

  • Have you painstakingly thought about every payment that you will be making and how investing the money will benefit your business?

  • Do not purchase anything for new when you can buy a recycled item noticeably cheaper.

  • Ensure that you conserve your cash and keep your expenditure as low as viable in everything that you do.

Hold on to your money. Money is at the heart of any business.




Great Flex Hones Businesses are planned that way.





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